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VCIR 2010 - TrueEffect
TruEffect is the first Relationship Advertising™ for on line Display advertising. What does that mean? Relationship advertising is what you get when you combine the interactivity and reach of the web with the science of direct marketing. Our solutions transform the way brands engage with their customers, and dramatically improves performance across all online media channels up to 200%, reducing media cost by up to 40%. No more broadcasting blindly. Direct response Marketers can now utilize market segmentation models and proven KPI’s measurements to real effect online as they have done offline for years. Know exactly where your customers and prospects intersect your buys, and turn every impression into a one-to-one customer engagement.
With TruEffect’s Relationship Advertising platform, advertisers can, for the first time and in real time:
- recognize where their customers spend time on the web,
- tailor their ads appropriately to a current customer or a prospect,
- protect detailed customer information without handing it over to third parties, in a unique FTC-compliant , privacy-centric model, and
